Lady GaGa: When Your Product is YOU.

I am taking a break from social and political op-eds to focus on another phenom. I ran across Lady Gaga's new perfume ad for her fragrance "Fame." Of course it would be foolish to think that anything Lady Gaga related would follow the traditional format, least of all a perfume ad. None the less with her trademark originality she did not fail to deliver. One would think it would be hard to top herself at this point, and many would think she should have run out of steam by now but she remains in the spotlight on and on the charts certifying her staying power.
The ad itself could be described like most of her work, needlessly disturbing, both the long and short version of it leaves the viewer in shock and awe not quite sure of what they just saw, its the closest experience you will ever have to being a deer caught in head lights. But this is how Lady Ga works.
She has been dubbed a Madonna knock off, but I'd like to say that she has gone much further then Madge ever dared to and I doubt that Gaga can transform as effortlessly as Madge has over the decades (that's right people she has been a new person EVERY decade.)
Lady Gaga like Madonna has become her own trademark but the comparison stops there. For her music is art and art is herself so therefor she is musical art ( you got that right?) Everything is a far out deranged interpretation of her own experience so she much more along the lines of a self loathing artist fishing for compliments at there own gallery minus the hatred for people who don't understand.
For our generation she represents all the awkward perversion we have been force fed for the last 30 years and all of it comes pouring out in her songs that focus on sex and sexuality in all its forms.
Yes it is shocking but only because we are used to everything being sent to us subliminally. Ads are always selling values, dreams, and fantasies but most of all they sell you the idea that if you by there product you will somehow be better for it. Lady Gaga does the same only she gives you the pure unfiltered version. Perfume ads sell seduction she will sell you sex. If they sell you an idea of fame she will sell you the real image of fame and all while strutting in impossibly high heels dressed in skin tight pleather.